In 1980, a young scientist named Victor DeNoble was hired by a major tobacco company. Fourteen years later, he was testifying in front of Congress that, despite the sworn testimony of the industry's chief executives, nicotine was addictive... and the research he did could prove it. ADDICTION INCORPORATED tells the incredible true story of how one of the most important whistleblowers of our time dropped a bombshell on one of America's most powerful industries- a bombshell that still reverberates today. If you think you know the story, if you think you know the science, and if you think you know Big Tobacco's next steps, this incendiary documentary will prove you wrong on all counts.
- Charles Evans, Jr.
Straight-shooting, hard-hitting and fuming with contempt for the tobacco industry, "Addiction Incorporated" would be almost too exhausting to watch were it not for the folksy charm of its star witness.Jeannette Catsoulis, New York Times, 12.13.2011
Producer Charles Evans Jr.'s directorial debut finds an engrossing suspense angle in the involvement of Victor DeNoble, an idealistic scientist-turned-whistleblower whose suppressed corporate research became the bombshell catalyst in that struggle.Dennis Harvey, Variety, 12.13.2011
Evans mines enough fresh info from the story that it feels at times familiar but not redundant.Mark Olsen, Los Angeles Times, 01.12.2012
While its thoroughness is laudable, its pacing is deadly. And the events and attitudes depicted already have become curiously passe in less than a decade.David Hiltbrand, Philadelphia Inquirer, 01.26.2012